We made it for other houses first.
Twenty-five years at one bench in Malleshwaram. The pieces went out under other names. This is the same bench, under ours.
For twenty-five years this family made fine jewellery for established Indian retail houses. Luvera is the same bench, the same hands and the same stones, sold under our own. That is the whole of the change, and it is why we can show you what a piece is made of and what it cost to make: love, wrapped in trust.
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01
Setting before sparkle
How the stone is held, decided before how it shines. The setting is drawn first, because it is the thing that has to last.
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02
Stones chosen eye clean
Read at arm's length first, under a loupe second. A stone that only works under magnification is not a stone we set.
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03
Weight where it is worn
Balance engineered early, so a piece sits rather than droops. It is decided at the bench, not corrected afterwards.
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04
Finished front and back
The reverse polished to the standard of the face. Nobody sees it. That is the point.
A jewellery house that also owns the bench.
A piece usually passes through a maker, a wholesaler, a distributor and a shop, and each one takes a margin. Ours goes from our bench to our counter. One margin, not four.
- 25+
- Years at the bench, making for other houses before our own
- 100%
- Natural diamonds, never substituted
- 0
- Middlemen between the bench and the counter
- 2
- Addresses in Bengaluru, one for each half of the work
Twenty-five years, in four moments.
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2000
One bench, one family
A workshop in Malleshwaram, taking orders from houses whose names went on the box.
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2011
The work outgrows the room
More benches and more hands, and the same rule about what is allowed to leave them.
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2019
The first piece signed Luvera
The same bench and the same stones, with a different name on the box.
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2025
Two addresses
One where it is made, one where you can put it on, and nothing in between them.
From the Journal.
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Two days at Phoenix, Bangalore West
The archive comes out of the case for a weekend, and the bench comes with it to answer for what is in it.
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The bridal trousseau preview
Bridal sets, polki and natural diamond suites, shown by appointment at the atelier before they reach the floor.
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Why the setting is chosen before the stone
Brilliance follows a good setting and cannot rescue a poor one. What that decision costs in time, and what it saves in five years of wear.
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Old gold, valued while you watch
How purity testing works, what the deduction is for, and why the rate is written down before anything is agreed.
Made in one place,
sold in another.
The atelier in Malleshwaram is where the work happens. The counter at Phoenix Marketcity is where you can put it on. Both are ours.